What’s in a name? cries Juliet, questioning why something as simple as a family name should keep her and her beloved Romeo apart. It’s not an unreasonable argument. Most of us would agree that a name is no more than a label, a tag that has little bearing on us as people, an arbitrary term… Continue reading What’s Really in a Name?
Month: January 2018
Christmas Competition – We announce the winner!
After browsing the long list of fantastic, imaginative entries, we are now proud to announce the winner of the Steve Edge Christmas competition! Congratulations to Regina Poon, who was spot on when she guessed that Steve had a fly rod, a fly reel and a bottle of champagne in his Globetrotter suitcase. Regina will now… Continue reading Christmas Competition – We announce the winner!
Beyond Buildings: Where Branding Meets Architecture
Branding is about relationships. It’s about sparking relationships with consumers and customers, building trust and recognition. But before that, before the brand exits in the world, it’s about developing relationships with the client. It’s about understanding the company, the product and the offer. Through our work on various residential, workspace and mixed-use development projects, we’ve… Continue reading Beyond Buildings: Where Branding Meets Architecture