Recently, the luxury fashion sector has experienced both upheaval and uproar. Rebrands and aesthetic changes have led industry commentators to suggest that brands are losing their identity and becoming “basic”. Minimalist rebrands In August, Burberry revealed their new logo. Designed by Peter Saville, the new logo did away with the famous equestrian knight above the… Continue reading Luxury Branding in the Digital World
Month: October 2018
Motivational in Manchester: Steve Shares his Wisdom with Havas Lynx
Earlier this month, Steve made the trip up to Manchester to give a talk at Havas Lynx, an award-winning healthcare communications agency with a worldwide reach. The Havas Lynx team invited him to share his branding expertise and creative wisdom as part of their internal training programme, LX Academy. Steve was delighted to be back… Continue reading Motivational in Manchester: Steve Shares his Wisdom with Havas Lynx
Dyslexia and Creative Future
According to the British Dyslexia Association (BDA), 10% of the population are dyslexic, 4% severely so. This lifelong condition affects the ability to read and write. It can mean that words “swim” on the page, making them difficult or impossible to read. While Steve was fortunate to be diagnosed dyslexic at a very early age,… Continue reading Dyslexia and Creative Future