Steve Edge Design, Author at House Of Edge

The Growing Value of the Brand in the Financial Sector

In the UK, just 36% of consumers said they have trust in financial services firms. This is a worrying statistic for the financial sector, which has, in the eyes of the public, become synonymous with fat cat bankers, eye-watering bonuses and a blasé attitude when it comes to the needs of the customer. Needless to… Continue reading The Growing Value of the Brand in the Financial Sector

Introducing the Inaugural Members of the Outer Thinking Division

Steve established the Outer Thinking Division to promote big thinking on our near and distant future. So it seems fitting that the first members of the Division are the very people who represent the future of our society. Yes, the inaugural members of the Outer Thinking Division are Phoebe, aged 10, Mayowa, aged 10, and… Continue reading Introducing the Inaugural Members of the Outer Thinking Division

Dyslexia & the World of Predictive Text

9.05. Monday morning. You’re late for an important meeting. You push through the swelling crowds at the underground station, mumbling apologies to those who mutter and tut as you half squeeze, half barge your way past them. You run up the left-hand side of the escalator, taking the steps two at a time and pulling… Continue reading Dyslexia & the World of Predictive Text

The History of Branding in a Matter of Minutes

5000 years of branding in 20 slides and 7 minutes. That was the challenge Steve set himself at Wednesday night’s PechaKucha event at Marazzi in Clerkenwell. Hosted by Assael Architecture, the event included presentations by four speakers, who each had to present in the PechaKucha style. This format allows the speaker 20 slides, and 20… Continue reading The History of Branding in a Matter of Minutes

A Seat at The OTD Table

Anyone who knows Steve will know that he has always had a penchant for the unconventional. His willingness to look underneath the coin, go where no-one else goes and embrace the madness that comes with it forms the foundation of the Outer Thinking Division. As well as producing and posting written pieces, the Division will… Continue reading A Seat at The OTD Table

Trakker Goes Multilingual

After designing and building Trakker’s highly successful new website a couple of years ago, we’re really pleased to help get the site rolled out in France, Germany, Poland and Italy. As one of the world’s leading suppliers of carp fishing equipment, Trakker wanted to expand their linguistic reach and make their site as user friendly… Continue reading Trakker Goes Multilingual

Heraldry, Heritage and the History of British Colours

Steve recently received a very special book on the subject of traditional British colours. Issued by the British Colour Council and limited to just 250 copies, the book commemorates the Coronation of His Majesty King George VI and Her Majesty Queen Elizabeth. Presenting a comprehensive history of British colours, it includes a wide selection of… Continue reading Heraldry, Heritage and the History of British Colours

Steve discovers some familiar faces on the Clown Egg Register

Egg painting is a tradition in the Edge household. As a child, Steve learned to blow out eggs. This is a process whereby you remove the contents of an egg, leaving you with an empty shell. Once blown out, the egg is ready for painting. Steve has passed the skill of egg blowing onto his… Continue reading Steve discovers some familiar faces on the Clown Egg Register

Thoughts on the Future of City Transport – Steve’s Congestion Suggestion

The year 2050. Central London. Governments have recently banned petrol and diesel engines; not just in London, not just in cities across the UK, but in major cities the world over. On Oxford Street, the crowd of tourists, shoppers and office workers murmurs gently as Lycra-clad cyclists whizz past. Streamlined buses turn soundlessly onto Regent… Continue reading Thoughts on the Future of City Transport – Steve’s Congestion Suggestion

In it for the Long Haul: A Steve Edge Guide to Work and Life in a Turbulent World

For a while now, the plane has been swaying amid the turbulence. The passengers are valiantly trying to ride it out. But the news from air traffic control is that it doesn’t look set to end any time soon. Of course, it doesn’t help that the orange-faced pilot isn’t in any way qualified to fly,… Continue reading In it for the Long Haul: A Steve Edge Guide to Work and Life in a Turbulent World