We are pleased to reveal our work on the rebrand for environmentally friendly luxury yacht company, Vita. Vita are shaking up the boating industry. They are on a mission to create environmentally friendly, electricity-powered high performance boats that don’t compromise on the luxurious design. So they needed a brand that communicated their environmental ethos, innovative… Continue reading A New Brand for Vita
Author: Steve Edge Design
Naming and Branding Anaconda Cut
We’re delighted to be working on Anaconda Cut, Atlas Residential’s unique new Build to Rent development in Salford. On the banks of the River Irwell, and just a stone’s throw from Manchester city centre, Anaconda Cut comprises 249 1, 2 and 3 bed apartments across 44 floors. The development is pet friendly and boasts a… Continue reading Naming and Branding Anaconda Cut
Rebranding Focus Logistics
We’re delighted to unveil the new brand for Focus Logistics across print and digital. Formed in 2007, Focus Logistics have gone from strength to strength in the construction logistics sector, becoming a leader in the field. Their services span delivery scheduling, waste management, recycling, security, material storage and everything else a construction site needs to… Continue reading Rebranding Focus Logistics
MIPIM 2019: Steve Dazzles in Cannes
Steve had a fantastic time attending MIPIM 2019 in Cannes recently. The renowned three-day property event brings together professionals from all over the globe for keynote speeches, networking opportunities, and more. This year’s event was extra special, as MIPIM marked its 30th anniversary. Steve loves the energy and vibrancy of Cannes, and has become a… Continue reading MIPIM 2019: Steve Dazzles in Cannes
Celebrating 10 Years of Joseph Homes
We’re proud to work with award-winning property developer Joseph Homes on a rebrand celebrating their 10th year in business. To mark a successful decade, they approached us to refresh their brand. Joseph Homes have always taken a unique approach to housebuilding, and needed a brand that reflected this. We created a vibrant new brand identity… Continue reading Celebrating 10 Years of Joseph Homes
Steve as Guest of Honour at the Weston Homes Awards
Steve was delighted to be invited as the after-dinner speaker at Weston Homes’ annual awards on Friday 15th February. Weston Homes have been developing high-quality houses and apartments across both London and the Home Counties for over 30 years. We recently worked with them to refresh their branding, including vibrant new websites for each of… Continue reading Steve as Guest of Honour at the Weston Homes Awards
Building Winning Brands in Tough Times
Your brand is the most important investment you will make as a business. A brand transcends the physical components of colours, logos, and fonts; it creates and conveys the first impression of your business. It becomes an instantly recognisable signifier of what you stand for and what you offer. A strong brand will be consistent… Continue reading Building Winning Brands in Tough Times
A New Website for Sub-Zero & Wolf
We’re very proud of our recent work on the new Sub-Zero & Wolf website. As the luxury kitchen appliance supplier to the rich and famous, Sub-Zero & Wolf needed a truly impressive ecommerce website. We designed and built a dynamic site that showcased their products and delivered a great visitor experience. We created a powerful… Continue reading A New Website for Sub-Zero & Wolf
The Colour of Money: Branding and Finance
Oscar Wilde once said, “mere colour, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways”. In the financial sector, which has long struggled to win the trust of its customers, colour becomes a valuable asset to help brands speak to their audience. Perceptions of colour Research… Continue reading The Colour of Money: Branding and Finance
Food for Thought: Eating and Identity
You are what you eat. It’s a common phrase, and one most of us will have seen on cookbook covers, heard on TV adverts, or read in reports advocating healthy eating. The implication is that if we eat good food, we’ll be strong, fit and healthy. And that’s more or less true. But the phrase… Continue reading Food for Thought: Eating and Identity